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Explosive Growth

Clifford Lerner
How does a small online dating startup grow to 100 million users? Explosive Growth is a compelling and inspiring narrative that gives entrepreneurs a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling.
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About the Author

Cliff gave up a lucrative Wall Street career to launch an online dating start-up called SNAP Interactive. With little funding, Snap established itself as one of the leaders and pioneers in the online dating industry, becoming the first social media company to become publicly traded in 2006. SNAP’s dating apps have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook’s social features into the online dating experience. SNAP’s revenue grew 4,412 percent from 2007 to 2011, making it the 9th fastest growing internet company in the US. Cliff served as Snap's CEO for 11 years until 2016 when it was acquired. Since, Cliff has focused on publishing his first book called, "Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million." Explosive Growth has been described as a business boo like no other, giving real-time insights into the lessons learned of growing Snap's apps to 100 million users, all told through hilarious stories and case-studies. Cliff is a leading social media and online dating visionary and spokesperson. He has appeared on CNBC, Bloomberg, Fortune TV, and many other top tier media outlets, while his products have been featured in the Wall Street Journal and The New York Times. He grew up in long island, lives in Manhattan, and enjoys a good steak, karaoke, traveling, and playing basketball where you can usually find him working on his 3-point shot. Cliff can be contacted at: www.explosive-growth.com
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