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sold her--"
"Look here, you mean to tell me in this day and age you go around from door to door peddling soap? Great guns, boy, you'd do better on unemployment insurance. It's permanent now."
Warren Dickens registered distress. "Mr. Coty, could I come in and tell you about it? If I can make the first delivery to you instead of Mrs. Coty, shucks, it'll save me coming back."
Coty led him back into the living room, motioned him to a chair and settled into what was obviously his own favorite, handily placed before the telly. Coty said tolerantly, "Now then, what's this about selling soap? What kind of soap? What brand?"
"Oh, it has no name, sir. That's the point."
The other looked at him.
"That's why we can sell it for three cents a cake, instead of twenty-five." Dickens opened the paper bag and fished out an ordinary enough looking cake of soap and handed it to the older man.
Mr. Coty took it, stared down at it, turned it over in his hands. He was still blank. "Well, what's different about it?"
[Illustration]
"There's nothing different about it. It's the same as any other soap."
"I mean, how come you sell it for three cents a cake, and what's the fact it has no name got to do with it?"
Warren Dickens leaned forward and went into what was obviously a strictly routine pitch. "Mr. Coty, have you ever considered what you're buying when they nick you twenty-five cents on your credit card for a bar of soap in an ultra-market?"
There was an edge of impatience in the older man's voice. "I buy soap!"
"No, sir. That's your mistake. What you buy is a telly show, in fact several of them, with all their expensive comedians, singers, musicians, dancers, news commentators, network vice presidents, and all the rest. Then you buy fancy packaging. You'll note, by the way, that our product hasn't even a piece of tissue paper wrapped around it. Fancy packaging designed by some of the most competent commercial artists and motivational research men