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The Consumer Viewpoint

by Mildred Maddocks

It has been Good Housekeeping's privilege to build up, as a source for reader service, many departments that are unique and noteworthy in the extent to which they have gone in measuring consumer needs and consumer viewpoint.In the following pages are presented some observations made by one of these departments as the result of years of research and investigation in the field of household appliances.

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Author of the Day

Madison Kent
Growing up, Madison Kent has always been fascinated by the mere fact that Jack the Ripper, one of the most notorious murders ever known, escaped justice. She would dream of her own alternative version of the facts and decided to write her own story, in which the suspects are totally different people. As our author of the day, Kent chats about this book of hers, Stalking Jack, how much research she did on London and Whitechapel and how her characters were conceived.
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