The Consumer Viewpoint

by Mildred Maddocks

It has been Good Housekeeping's privilege to build up, as a source for reader service, many departments that are unique and noteworthy in the extent to which they have gone in measuring consumer needs and consumer viewpoint.In the following pages are presented some observations made by one of these departments as the result of years of research and investigation in the field of household appliances.

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Cover image for Consumer Viewpoint, The