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The Consumer Viewpoint

by Mildred Maddocks

It has been Good Housekeeping's privilege to build up, as a source for reader service, many departments that are unique and noteworthy in the extent to which they have gone in measuring consumer needs and consumer viewpoint.In the following pages are presented some observations made by one of these departments as the result of years of research and investigation in the field of household appliances.


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Maria La Serra
Maria La Serra believes in love and serendipity. She also believes in creating novels that are a bit different from the regular, run-of-the-mill books that readers have become accustomed to. As our author of the day, La Serra chats with us about her debut work, The Proverbial Mr. Universe, fashion design and serendipity.
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