HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters.
ent wrote to other agents along the line about a watch that he could sell them at a low price. When an order came in he bought a watch, sent it to the customer and used his profit to buy stamps for more letters. After a while he put in each letter a folder advertising charms, fobs and chains; then rings, cuff buttons and a general line of jewelry was added. It soon became necessary to give up his position on the railroad and devote all his time to the business and one line after another was added to the stock he carried.
Today the house that started in this way has customers in the farthermost parts of civilization; it sells every conceivable product from toothpicks to automobiles and knockdown houses. Two thousand people do nothing but handle mail; over 22,000 orders are received and filled every day; 36,000 men and women are on the payroll.
It has all been done by mail. Postage stamps bring to the house every year business in excess of $65,000,000.
One day the head correspondent in an o
2013 SFR GALAXY AWARD WINNER
"Heroism and... Read more
Fans of paranormal and urban fantasy will enjoy... Read more
VOLUME ONE in the WOOD COW CHRONICLES series. <... Read more
Set in the late Georgian era, Elizabeth Bailey’... Read more
There are six secret clans across the world–Afr... Read more
"Tim Hurtletuta has forgotten something. He can... Read more
12th century England: Two men vie for the thron... Read more
Dr. Gabe Allen has a rule about dating colleagues... Read more
See it as donating a moment of your social media time, every little thing helps us improve and stay online.
The list of books below is based on the weekly downloads by our users regardless of eReader device or file format.
See more popular titles from this genre.