s and for which we collected twenty-five dollars apiece, sometimes more. There were twenty or so of us in the business, working on salary, and sent out by the Cities Beautiful Company, of Lima, Ohio. We went into a town, made a contract with some local newspaper, and set to work. Usually there were ten pages of local history and general "write-up" stuff, followed by all the way from forty to one hundred pages of paid advertising, either display or in the form of write-ups.
We stuck pretty close to sample in all cases. Every book was a "Beautiful" -- Kalamazoo Beautiful, Oconomowoc Beautiful, Columbus Junction Beautiful, and so on. The six half-tone engravings followed a rule, too. There was always "Main Street Seen from the Corner of Third Avenue and Elm Street," or something of the sort; there was always the High School; there was always the City Hall. Nine times out of ten one of the three remaining pictures -- which were scenic -- included a Lover's Leap.
Lover's Leap was a good card, always. There was always an Indian legend, and a