Free and Discounted Ebooks
Join 130,000 readers! Get our ebook deals straight to your inbox.

Commercialism and Journalism

Cover image for


Author: Hamilton Holt
Published: 1909
Language: English
Wordcount: 13,449 / 47 pg
Flesch-Kincaid Reading Ease: 54.6
LoC Categories: HF, PN
Downloads: 555
Added to site: 2009.09.11 25255
Genre: Non-fiction

g and salesmen. A belt of counties in Illinois were set aside for the experiment, in which the company was selling a certain brand of soap by salesmen and making a fair profit. It was proposed that the identical soap be put up under another brand and advertised in a conservative way in this particular section, and at the same time the salesmen should continue their efforts with the old soap. Within six months the advertised brand was outselling its rival at the rate of $8000 a year.

The Douglas Shoe is another product that is sold entirely by general advertising. So successful has the business become that the company has established retail stores all over the country, in which only men's shoes are sold at $3.50 a pair. Now other shoe-manufacturers have adopted this plan, and in most of our large cities there are several chains of rival retail shoe stores.

But all the advertising is not in the advertising columns. A United States Senator said last winter that, when a bill he introduced in the Sen



Join 120,000+ fellow readers! Get Free eBooks and book bargains from ManyBooks in your inbox. 

We respect your email privacy

login | register

User ID


reset password

Author of the Day

Elin Barnes
Elin Barnes has done many different things in her life, like being a flight instructor, working for a criminal appeals lawyer and working for many big name technology companies in Silicon Valley (Microsoft, Google etc.). But the one thing that she never thought would actually happen is to write (and finish) a book. Her debut novel, Justification for Murder, has, in the meantime, earned rave reviews and grown into a series. As our author of the day, Barnes reveals why she picked Silicon Valley as the backdrop, her inspiration behind writing a biomedical thriller and how she went for ride-alongs with the San Jose Police Department.
Read full interview...