g and salesmen. A belt of counties in Illinois were set aside for the experiment, in which the company was selling a certain brand of soap by salesmen and making a fair profit. It was proposed that the identical soap be put up under another brand and advertised in a conservative way in this particular section, and at the same time the salesmen should continue their efforts with the old soap. Within six months the advertised brand was outselling its rival at the rate of $8000 a year.
The Douglas Shoe is another product that is sold entirely by general advertising. So successful has the business become that the company has established retail stores all over the country, in which only men's shoes are sold at $3.50 a pair. Now other shoe-manufacturers have adopted this plan, and in most of our large cities there are several chains of rival retail shoe stores.
But all the advertising is not in the advertising columns. A United States Senator said last winter that, when a bill he introduced in the Sen
Fans of paranormal and urban fantasy will enjoy... Read more
VOLUME ONE in the WOOD COW CHRONICLES series. <... Read more
2013 SFR GALAXY AWARD WINNER
"Heroism and... Read more
There are six secret clans across the world–Afr... Read more
Set in the late Georgian era, Elizabeth Bailey’... Read more
"Tim Hurtletuta has forgotten something. He can... Read more
12th century England: Two men vie for the thron... Read more
Dr. Gabe Allen has a rule about dating colleagues... Read more
See it as donating a moment of your social media time, every little thing helps us improve and stay online.
The list of books below is based on the weekly downloads by our users regardless of eReader device or file format.
See more popular titles from this genre.