Commercialism and Journalism

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Author: Hamilton Holt
Published: 1909
Language: English
Wordcount: 13,449 / 47 pg
Flesch-Kincaid Reading Ease: 54.6
LoC Categories: HF, PN
Downloads: 511
Added to site: 2009.09.11
mnybks.net#: 25255
Genre: Non-fiction
Excerpt

g and salesmen. A belt of counties in Illinois were set aside for the experiment, in which the company was selling a certain brand of soap by salesmen and making a fair profit. It was proposed that the identical soap be put up under another brand and advertised in a conservative way in this particular section, and at the same time the salesmen should continue their efforts with the old soap. Within six months the advertised brand was outselling its rival at the rate of $8000 a year.

The Douglas Shoe is another product that is sold entirely by general advertising. So successful has the business become that the company has established retail stores all over the country, in which only men's shoes are sold at $3.50 a pair. Now other shoe-manufacturers have adopted this plan, and in most of our large cities there are several chains of rival retail shoe stores.

But all the advertising is not in the advertising columns. A United States Senator said last winter that, when a bill he introduced in the Sen

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