The Brochure Series of Architectural Illustration, Volume 01, No. 08, August 1895

tects whose business or practice might not be improved by judicious advertising. It is easy to lay down an arbitrary dictum and say that no professional man shall advertise, but what argument can apply to architects in this respect that does not equally apply to civil engineers and to landscape architects? And no one objects to the advertisements of the latter. The publication of architects' designs in the professional journals is in many cases advertising, pure and simple, but is not on this account to be condemned. The truth of the matter is that the exact point where advertising begins and ends is impossible to determine. One kind of advertising is considered allowable and dignified, another is not. In consequence there is opportunity for many differences of opinion.

The "P. D.'s."

If Chimmie Fadden were asked to translate the letters P. D., he would undoubtedly answer, "What 'ell?" and it must be acknowledged that this answer does credit to Chames's insight; but at the same time we feel