"The Building of a Book" had its origin in the wish to give practical, non-technical information to readers and lovers of books. I hope it will also be interesting and valuable to those persons who are actually engaged in book making and selling.All of the contributors are experts in their respective departments, and hence write with authority. I am exceedingly grateful to them for their very generous efforts to make the book a success.
as behind it a prestige and name which will help its publications, and which possesses the requisite skill to lay its wares before the public advantageously. The success of many a book has depended more on the shrewdness of the publisher in laying it before the public in attractive and seductive guise than either the public or the author often realize.
If the publisher accepts the manuscript offered to him by the literary agent, the latter arranges terms with the publisher, making as good a business arrangement as all the conditions justify. He draws up the contract with the publisher, and after the book is published, he collects the royalties from the publisher as they fall due. He enables the author to avoid any house that has a reputation for sharp practices. Knowing the personnel of the different houses, he knows the proper man to approach in offering his book, and he is of aid to the author in blowing his trumpet for him, telling what his previous work has been, in a way that the author, sensitive