The Pear Cookbook

Yuval Bar-Ner, also known as “The Pear Man,” is a marketing strategist specializing in food marketing. Over the years, Yuval has been involved in developing markets for the Israeli Fruit Council, such as avocados, persimmons, almonds, and mangoes, alongside international commodities such as beef, soybeans, blueberries, walnuts, pistachios, pears, and apples.