Lois’ eighteen years as CEO and co-founder of a workforce analytics and talent management software company, gave her front-row seats to people watching within the corporate habitat. Working with clients around the world developed her deep curiosity around people’s choices and the stories surrounding them. Raised in Iowa and then Missouri, Lois moved to warmer Texas, as soon as she had the power to choose. Her favorite quote is “Live like others won’t, until you can live like others can’t.” Residing on a tree-filled acreage, she seldom writes creatively in a conventional desk chair.