New Perspectives in Wellness & Benefit Communications
Self-care technologies will increasingly be adapted to a person's learning style, and customized to an individual's needs. Powerful videos, animation, and messaging will save readers time by getting right at the pressing health issue.
Also look for the adaptation of "recognition content" now used by organizations like AmazonÂ® and NetflixÂ®. Adapted for health communications, these technologies will come to anticipate the user's needs.
Organizations can use their own communication tools to help point employees to these valuable, self-help resources. They can encourage employees to ask more questions, understand more options, and develop more opinions. Employees will be empowered "as needed," with information that makes them wiser consumers of health care.
Sander Domaszewicz, principal and lead of health consumerism at Mercer, Washington D.C., encourages employees to ask the following questions b