Poppies grow everywhere, huge russet poppies, ten times as large as those on Earth and 100 times as deadly. It is these poppies which have colored the planet red. Martians are strictly vegetarian: they bake, fry and stew these flowers and weeds and eat them raw with a goo made from fungus and called szchmortz which passes for a salad dressing.
Though the Martians were absolutely impervious to the narcotic qualities of the aforementioned flora, they got higher than Mars on small doses of sugar.
So the Mafia was in business. The Martians sniffed granulated sugar, which they called snow. They ate cube sugar, which they called "hard stuff", and they injected molasses syrup into their veins with hypos and called this "mainliners."
There was nothing they would not do for a pinch of sugar. Gold, platinum and diamonds, narcotics by the acre--these were to be had in generous exchange for sugar--which was selling on Earth at