The Cluetrain Manifesto

The Cluetrain Manifesto

By

3
(1 Review)
The Cluetrain Manifesto by Various Authors

Published:

1999

Pages:

20

Downloads:

6,739

Share This

The Cluetrain Manifesto

By

3
(1 Review)
95 Theses - Copyright 1999 Levine, Locke, Searls & Weinberger

Book Excerpt

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted in a human voice.

4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this voice.

6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

7. Hyperlinks subvert hierarchy.

Readers reviews

5
4
3
2
1
3.0
Average from 1 Review
3
Write Review
Stephen Perkins - Corporate Greed, Politics, Mystery and Mysticism
FEATURED AUTHOR - Stephen Perkins is the bestselling author of six novels, Raging Falcon, American Siren, Escape to Death, Sorcerers' Dynasty, Twilight's Last Glory, and Sky Parlor. His newest book, Sky Parlor, was released in June of 2019, instantly hitting Amazon's Hot New Release list, and proving to be yet another thrilling, exciting, thought-provoking, and conspiracy-laden epic. His growing legion of rabid and loyal fans will be excited to learn that the Ebook version of Perkins's new novel, Grand… Read more