The Cluetrain Manifesto

The Cluetrain Manifesto

By

3
(1 Review)
The Cluetrain Manifesto by Various Authors

Published:

1999

Pages:

20

Downloads:

6,725

Share This

The Cluetrain Manifesto

By

3
(1 Review)
95 Theses - Copyright 1999 Levine, Locke, Searls & Weinberger

Book Excerpt

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted in a human voice.

4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

5. People recognize each other as such from the sound of this voice.

6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

7. Hyperlinks subvert hierarchy.

Readers reviews

5
4
3
2
1
3.0
Average from 1 Review
3
Write Review
Terry Lynn Thomas - An Absorbing Thriller Written in a Literary Style
FEATURED AUTHOR - Terry Lynn writes the Sarah Bennett Mysteries, set on the California coast during the 1940s, which feature a misunderstood medium in love with a spy. The Drowned Woman is a recipient of the IndieBRAG Medallion. She also writes the Cat Carlisle Mysteries, set in Britain during World War II. The first book in this series, The Silent Woman, came out in April 2018 and has since become a USA TODAY bestseller. As our Author of the Day, she tells us all about this. Please give us a short introduction… Read more