The Clock that Had no Hands
The Clock that Had no Hands
And Nineteen Other Essays About Advertising
Free DownloadThe clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.
Book Excerpt
a business which dies with his death or ceases with his inaction, as it is unfair for him not to provide for the continuance of its income to his family.
The Pass of Thermopylae
Xerxes once led a million soldiers out of Persia in an effort to capture Greece, but his invasion failed utterly, because a Spartan captain had entrenched a hundred men in a narrow mountain pass, which controlled the road into Lacedaemon. The man who was first on the ground had the advantage.
Advertising is full of opportunities for men who are first on the ground.
There are hundreds of advertising passes waiting for some one to occupy them. The first man who realizes that his line will be helped by publicity, has a tremendous opportunity. He can gain an advantage over his competitors that they can never possess. Those who follow him must spend more money to equal his returns. They must not only invest as much, to get
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FEATURED AUTHOR - Art Blegen is the author of “The Adventures of Kris”, a series of early middle-grade chapter books for young readers from six to ten years old. Each child is important, and each family matters to Art. He is an advocate for educating children and their parents to ensure they have a healthy balance of positive examples in their lives. Wholesome stories and a healthy imagination can lay the foundation they will use for the rest of their lives. Whether playing with his grandchildren or coaching… Read more