Free and Discounted Ebooks
Join 130,000 readers! Get our ebook deals straight to your inbox.

The Clock that Had no Hands

And Nineteen Other Essays About Advertising

Cover image for


Author: Herbert Kaufman
Published: 1908
Language: English
Wordcount: 9,917 / 38 pg
Flesch-Kincaid Reading Ease: 63.1
LoC Category: HF
Downloads: 978
Added to site: 2009.08.02 24867
Genre: Instructional

The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.

Show Excerpt

a business which dies with his death or ceases with his inaction, as it is unfair for him not to provide for the continuance of its income to his family.

The Pass of Thermopylae

Xerxes once led a million soldiers out of Persia in an effort to capture Greece, but his invasion failed utterly, because a Spartan captain had entrenched a hundred men in a narrow mountain pass, which controlled the road into Lacedaemon. The man who was first on the ground had the advantage.

Advertising is full of opportunities for men who are first on the ground.

There are hundreds of advertising passes waiting for some one to occupy them. The first man who realizes that his line will be helped by publicity, has a tremendous opportunity. He can gain an advantage over his competitors that they can never possess. Those who follow him must spend more money to equal his returns. They must not only invest as much, to get



Join 120,000+ fellow readers! Get Free eBooks and book bargains from ManyBooks in your inbox. 

We respect your email privacy

login | register

User ID


reset password

Author of the Day

Elin Barnes
Elin Barnes has done many different things in her life, like being a flight instructor, working for a criminal appeals lawyer and working for many big name technology companies in Silicon Valley (Microsoft, Google etc.). But the one thing that she never thought would actually happen is to write (and finish) a book. Her debut novel, Justification for Murder, has, in the meantime, earned rave reviews and grown into a series. As our author of the day, Barnes reveals why she picked Silicon Valley as the backdrop, her inspiration behind writing a biomedical thriller and how she went for ride-alongs with the San Jose Police Department.
Read full interview...