The Consumer Viewpoint
The Consumer Viewpoint
Covering vital phases of manufacturing and selling household devices
Free DownloadIt has been Good Housekeeping's privilege to build up, as a source for reader service, many departments that are unique and noteworthy in the extent to which they have gone in measuring consumer needs and consumer viewpoint.In the following pages are presented some observations made by one of these departments as the result of years of research and investigation in the field of household appliances.
Book Excerpt
oast. He freely told us of handling two vacuum cleaners, one a comparatively inexpensive and absolutely inefficient machine (as we had proved by test), the other a more expensive and a thoroughly efficient machine. He claimed that the first proved only a feeder for the second, since when the woman, after a longer or shorter period of use, realized that the first machine would not do the work, she returned to buy the more expensive and better machine. And the average time was six months! Now this dealer could have selected a machine no higher in price than his less expensive model which would have done good work and thoroughly satisfied the user. We leave you to draw your own conclusions as to the fate of the manufacturer's product in the first place, and the dealer's selling methods in the second place.
In selecting a Washing Machine, the woman looks for:
1. Compact, trim appearance with all machine parts covered.
2. Plain outlines.
3. Swinging wringer with safety release.
4
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