Bringing Nothing to the Party
One by one, every other medium - radio, television, even full-length films - became digital, making them available to wider and wider audiences. The fact that no one was making any kind of money out of any of this was totally irrelevant. Media experts (most of whom were building start-ups of their own) were quick to point out that no one made money out of any new medium in the beginning anyway. The mantra was - to borrow from Field of Dreams - if we build it, they will pay... something... eventually.
Actually, saying that no one was making money from new media was slightly unfair: there was one group of media entrepreneurs that was making tons